the role of the public information officer fema

Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Having such knowledge enables them to make informed choices that affect their health and well-being. Is there any restriction on the information to be released? Blogs are a good tool to use to communicate with your audience. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. Now that you have some tips for better writing, lets look at how to write a news release. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream . D. has become ever more complex as the challenge of delivering messages has evolved. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. D. is only useful on television infomercials. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Expert Help. Switchboard: (301) 447-1000 The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Promote government programs and activities B. What are priorities within your organization? Uses correct grammar and contains no spelling or punctuation errors. This fundamental principle is the basis for public information in emergency management in this country. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. C. only required when dictated by the Incident Commander. Evolving media (Web sites, email, blogs, social networking sites, etc.). Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. Possess and enhance certain qualities and skills that make an effective PIO. They knew that they werent being led down another road, that they were hearing things unfiltered. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. (Incorrect), John enjoys boating, swimming, and fishing. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. Describe how to have a successful relationship with the news media. The test questions are scrambled to protect the integrity of the exam. Students also learn message development and . Use jargon to communicate with your target audience B. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. The media will want to get as close as possible to get pictures/audio/interviews. Switchboard: (301) 447-1000 Who is likely to be affected by the hazard or threat? Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. Are there warnings or other critical messages to be communicated to the public? Public information is a vital function in disaster operations that . Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. This lesson presents information on how to effectively communicate with the media and the whole community. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. Determining hazard impact is a crucial component in emergency planning. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Brian Hyer: We had all kinds of questions. Avoid getting involved in these media disputes. News releases are one of the most commonly used tools for PIOs. D. The ninety-five (95%) segment of the 95/5 concept, 5. The good news is that preventing heat related illness is easy to do if you just use common sense. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. The best approach is to meet with school officials early to determine when your program best fits their schedule. It is important to prepare each person to ensure your message is consistent. For highly visible or controversial matters, it might be best to have a leader in the organization speak. 3 Step Guide for Assistance. They can be timelesslike encouraging children to be active. Resident/Non-Resident, Trainer Program, etc. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. Describe evolving media tools, including social media, for communication. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. School, 43 Margaret St. . As exemplified in the Pew Research study, people are getting information from sources other than traditional media. All of the above, 23. User: 4. or a non-emergency event. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Admissions Fax: (301) 447-1658, Independent Study Program This course can provide a basic understanding of the PIO function for those new to the position. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. B. cause the intended audience to act on requests in the message. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Speculation C. Summarizing D. Bridging, 12. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. Click on a program for additional information. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. A PIOs proactive approach to public information enhances credibility in messaging. Treat all media fairlydo not play favorites with reporters. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. News releases should adhere to the Associated Press (AP) Stylebook. Do you follow through? EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Video sharing sites to expand or market a story, and. Describe how to develop and execute a public awareness campaign. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. What is the community sentiment toward your organization or the issue? The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. Write out the full term on first usage, as appropriate. . Sit on your coat tail to keep your jacket from riding up. Do not be afraid to put bad news first if that is the message. The heat on the desert floor isnt just a nuisance, its expensive & lethal. Create clear and easily understood messages. Managing public information is another fundamental element of emergency management. Access to you and the newsmakers or persons in charge. The word zombie comes from Haitian and New Orleans voodoo origins. endstream endobj startxref In other words, express parallel ideas in parallel grammatical forms. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. endstream endobj 495 0 obj <. Determines what the public needs to know. 1955 0 obj <>stream You cant manage who shows up but you can and should manage contact with the site. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Prepare a Go Kit filled with your tools, contact information, and other vital documents. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. FEMA does not endorse any non-government Web sites, companies or applications. %%EOF At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. For some incidents, implementing a media area may be an important way to manage the situation. The widespread use of social media means you and your organization need to include social media in your communication strategy. for the incident. A defining characteristic of wiki technology is the ease with which pages can be created and updated. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B Describe how to effectively communicate orally and through written products. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. Is the conduit for information to internal and external stakeholders. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. Its community preparedness. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. A well-executed interview will likely not A. advance leaderships goals. A campaign on hurricane awareness wont get much play in December. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Social media have changed how quickly information about a disaster is available. Private wiki servers require user authentication to edit pages, and sometimes even to read them. NIMS Description of the PIOs Responsibilities. Learn and respect your media contacts deadlines. The PIOs primary responsibility to organizational leadership as an advisor is to: A. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) Tools to enhance the flow of public information are housed. Leaves the decision as to who will be in the pool to the media. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. Doug Miser. (Correct), The report was written by the officer. Work within the emergency management system. C. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). First name. You can find the complete list of courses in the Spanish language course list. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Social Media: Preparedness 101: Zombie Apocalypse.

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